Goldenberg's Peanut Chews

It was news to me when we moved to Philadelphia last summer that Goldenberg's Peanut Chews are a local product.

Since I'm a sucker for 70s nostalgia (makes me feel 6 years old again), I naturally love this current ad campaign.  Not quite the same font, but reminds me of the video in this recent post about a classic 70s movie.

Kind of funny that the company has been around since 1917, and yet it has the 70s look it.  If they were really going old school, wouldn't they have invoked flapper (1920s) or art deco (1930s) imagery?

I guess they were at a loss for what would be Old School 1917.

For the Kosher among us, I do know that it was a sad day in the late 80s or 90s when they went from parve to dairy.  They were a favorite handout at my Jewish day school by one of the rabbis.  I heard through the grapevine that he was very sad about that.  There were no longer a reliable and readily available non-dairy sweet treat in every drug store.

I was never a big fan, but I like their ad campaign.